With explainer videos being so popular nowadays, everyone thinks that they can easily make one on their own. And while it’s definitely true that you can make one yourself even if you are a beginner, the truth is that there are many things that people simply don’t think about when doing through the creation process. To help you achieve the best results, in this article we are going to tell you about some of the common mistakes that people make so that you can avoid them when making your own explainer, so if you are interested keep on reading.
Don’t focus on the features
If you want to sell a product by talking about its features, then you will be better off by using regular commercials. However, if you want to use an explainer video in order to talk about your product then the one thing that you should remember is to focus on the benefits instead of the features. Having a video like this is the perfect way for you to make people feel like you are showing them something that will help improve their day to day lives, so by focusing on the features you are actually wasting the potential that the video has.
Don’t make animation too complicated
The key to explainer videos is simplicity, so making things too complicated is a big mistake. Since these videos need to be short, you need to make sure that you are making things as simple as possible and easy to understand for the viewer. What you should do is address the problem that people have, give them the solution, talk to them briefly about how it works and then end with a call to action. This is a winning combination and you should always stick to it.
Too Much Talking in the Explainer Video is Boring
The thing that makes explainers a great tool is the fact that they are fun so you definitely need to make sure that you aren’t making something that is too boring and that you are having fun in the process. People love to be entertained, which is exactly why these videos work so well, so make sure to add some fun elements like humour or music, or even some fun surprises throughout the video.
As we said before, there is definitely nothing wrong with making your own explainer videos, but unless the video is right it won’t do you any good. Keep these mistakes in mind when you are in your own creation process and we guarantee that the results you will end up with will be worth the extra effort.